I'm a creative strategist, content creator and director based in Los Angeles. I have worked with various companies to help them develop their social media strategy, content, and brand voice for their product launches, events, and evergreen marketing campaigns. Clients include: e.l.f. cosmetics, Panda Express, Target, and Neutrogena- leading their industries in social.
My Work
client: e.l.f.Cosmetics
Creative & Strategy
For the launch of e.l.f. cosmetics on BeReal, I lead the creative/ and executed the creative on each post. I guided the strategy and created the official launch of the brand onto the platform. After 60 days of testing and gathering analytics, we created a playbook to hand off to the client.
Launch on BeReal
client: e.l.f.Cosmetics
Content Ideation and Creation
Paid Media
client: Target
Sr. Creative Content Producer
I created content, captions, copy, and characters for the Target TikTok brand channel. Working alongside the Target team, creating Redball and writing briefs for the influencers in the non-character deliverables.
300K Views
999K Views
477K Views
525K Views
Hyphen x Chasing Paper
Strategist / Post Producer
Hyphen called asking what could be done with quite a bit of random footage from a photo shoot for a new collaboration. They did not know how they were to launch any digital assets. I set up a plan and created a narrative to be told and used as the official launch. The collection went on to win the 2023 HiP award.
client: e.l.f. cosmetics
Creative Lead
I worked with e.l.f. in defining the brands voice on Tik Tok, Reels, and YouTube. I created the concepts and pitch decks along with a copywriter to present to the e.l.f. team. From there I created the briefs for influencers to follow and had the final approval once the assets were delivered.
Things people have said
"No one is quicker than Kevin with creating content or copy."
- Ian Paget (influencer)
"No thank you Kevin, I'm all set."
- Madonna (Madonna)